Order Confirmation Best Practices

Lesson 1: Confirmation Email Essentials (4 min)

Must Include:

• Order number
• Event name, date, time
• Venue address with map link
• Number of tickets purchased
• Ticket type(s)
• Total amount paid
• Cancellation policy

Nice to Have:

• Add to calendar button
• Weather forecast
• Parking information
• Public transit directions
• Nearby hotels/restaurants
• What to bring checklist

Lesson 2: Pre-Event Communications (4 min)

Email Sequence:

1 Week Before:

• Event reminder
• Parking/transit info
• What to bring
• Schedule/agenda
• COVID protocols if applicable

1 Day Before:

• Final reminder
• Last-minute details
• Check-in procedure
• Emergency contact info
• Weather update

Day Of:

• "See you today!" message
• Check-in location
• Real-time updates
• Social media hashtag

Lesson 3: Check-In Process (3 min)

Digital Tickets:

• QR code in confirmation email
• Show on mobile device
• Print-at-home option
• ID verification if needed

Will Call:

• Bring government ID
• Order number ready
• Arrive early to avoid lines

Express Check-In:

• Pre-assigned seats/tables
• Dedicated express lane
• Name badges ready

Lesson 4: Post-Event Follow-Up (3 min)

Thank You Email (Send within 24 hours):

• Thank attendees
• Share event photos
• Request feedback survey
• Offer discount for next event
• Social media tags

Feedback Survey:

• Keep it short (5-10 questions)
• Offer incentive for completion
• Ask about improvements
• NPS score
• Testimonial request

Conclusion

Great communication builds trust and improves the attendee experience. Plan your email sequence in advance!